A/B Split Testing Optimisation: eGenie

A/B Split Testing

A/B Split testing

Optimise your web design

Multi-variate testing (sometimes known as A/B or split testing) allows you to test out different variations of webpages or web elements. Does a red banner or a blue one encourage more people to complete a purchase? What if that text was larger and that text smaller? Find out with eGenie’s A/B split testing.

We divert visitors to one or other of the pages and measure how successful each one is. As a winner emerges, we direct more and more visitors there so you maximise sales even while running the test!

Why do I need it?

Stop relying on hunches to decide on website design or content. Use our MV testing and let the stats speak for themselves.

  • Your site requires optimisation
  • You want to test out your ideas
  • Improve customer experience
  • Improve sales & profitability
  • Don’t rely on luck

A/B split testing is a perfect and functional method in discovering just what works on your website and what doesn't. By comparing two variations at the same time, you can make clear evaluations of what you want changed and how to improve your online business site.

“What I think about my website is pretty much irrelevant. You can use A/B testing to try out different variations of pages, forms or designs and let the visitors decide which they prefer.”