Adwords FAQ’s eGenie Explains

Adwords- Frequently Asked Questions

How much will an AdWords campaign cost me?

A typical eGenie AdWords campaign will cost £300 per month, but you decide your budget. As long as ROI is positive your budget should be unlimited!

How long is the contract?

eGenie has no long term contracts but work on a month-by-month basis where you are free to end your AdWords campaign at any time.

Why use AdWords?

AdWords allow people to find your website using search terms that you do not ordinarily rank for such. AdWords also allows you to reach out to new geographic locations to help you grow your business.

Why not use Search Engine Optimisation?

AdWords have an instant on-off switch which gives greater flexibility and control. An AdWords campaign is generally cheaper than running SEO campaigns.

Will I pay for irrelevant searched?

eGenie extensively research negative keywords so that your Ad is only shown to people looking for your product or service.

How do I know AdWords are working?

We use Google Analytics to establish the goal of your website. We link these goals to any visitor that comes to your site via an Ad. This allows us to work out the Return on Investment from your AdWords campaign as we want more customers not more clicks! If (and it’s not happened yet!) the ROI was negative we would advise you to end your AdWords campaign.

Do I show at the top of Google?

AdWords appear at the top, bottom and left-hand side of Google search results. We construct our campaigns to give you the best chance of being in the right position at the right time.

I don’t have a website. What can I do?

You do not need a website to run Google AdWords, a Google+ page can be used instead. eGenie can set up a Google+ page or website for you. Contact us for more details.

How do I get started?

Get in touch with us and we will provide you with a no obligation assessment of the potential of an AdWords campaign for your business, illustrating costs and ROI.