Conversion Optimisation eGenie Explains

Conversion Optimisation: Make it easy for your customers to buy from you!

It’s all very well having lots of people walking round your shop, but what you really want is for them to buy something. If you are finding that people are merely browsing your website and not making purchases or booking your service, you could benefit from conversion optimisation.

eGenie are specialists in creating and testing web-pages that sell. We use our software to compare multiple variations of web-pages against your original so that you see the benefit of changes straight-away, turning your visitors into paying customers!

A/B Split testing

Optimise your web design; multi-variate testing (sometimes known as A/B or split testing) allows you to test out different variations of webpages or web elements. Does a red banner or a blue one encourage more people to complete a purchase? Find out with eGenie’s multi-variate testing. We divert visitors to one or other of the pages and measure how successful each one is. As a winner emerges, we direct more and more visitors there so you maximise sales even while running the test! It's amazing what even the smallest of differences can make when compared next to each other and A/B testing is the perfect example of just how this can work. 

Why do I need it?

Stop relying on hunches to decide on website design or content. Use our MV testing and let the stats speak for themselves.

  • Your site requires optimisation
  • You want to test out your ideas
  • Improve customer experience
  • Improve sales & profitability
  • Don’t rely on luck

“What I think about my website is pretty much irrelevant. You can use A/B testing to try out different variations of pages, forms or designs and let the visitors decide which they prefer.”

Not found the answer you were looking for? Check out our Conversion Optimisation FAQ's page!