Attribution Modelling
How Each Customer Touch-Point Affects Conversion
Attribution Modelling is the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend.
Why do I need it?
Increasingly, no one single interaction is responsible for converting visitors to customers, so it is important to understand how each elements helps in the conversion process.
- Optimise Multi-channel selling
- Optimise AdWords strategy
- Attribute sales to the correct channel
- Calculate accurate ROI
- Invest in the right channel
It is important to define a customer and their value to a business. Doing this, will then allow you to focus your attentions and enable you to filter and organise spend. Not only this, but you willl have a better understanding of the customers journey taken to get there. By appreciating all aspects taken to fulfilling a purchase, your business can hone it's creative resources. eGenie's technique of attribution modelling makes everything that much more simple to understand. This report will help give a wider scope to your business and enable you to pay more attention to the important things. Let us do the work and you see the results; they may just surprise you!
“Attribution modelling really helps you understand the customer journey and all the ways they interact before making a purchase. This insight makes your marketing focus much more effective.”