We all agree that “people buy from people”, but their first contact will often be your website. So, how do you make them feel that they know you well enough to buy from you (whether “buy” is a product, a phone call or simply signing up for a newsletter)? Enter customer reviews… From an infographic […]
Segmenting your visitors can be one of the most powerful tools in assessing what works on your website & what doesn’t.We’ve worked with dozens of SME websites & used this technique to turn websites into high converting selling machines.We know that Social Proof is critical in this era of customer critique and so is a […]
No website is ever going to be perfect fresh out of the box. They all require a little understanding and tinkering before you start seeing the conversion rates that keep your bottom line happy. The key is, to always be testing. At eGenie, we test different elements of web-design for our customers every month, sometimes […]
We see with our client accounts that paid search, such as Google AdWords often has a significantly higher conversion rate than any other channel. So why does Google AdWords outperform Google Organic?
You’ve set up your ads and want to confirm that your ad is showing to customers. You search for it, and it’s not there. Don’t panic! Here are 9 reasons why your Google ad might not be showing:
Google recently launched their Call Only ad format. These ads display in a similar format to the mobile ads you may be familiar with, but with a difference – one simple clear call to action – a phone call.So why use Call only ads? Call Only Ads allow you to focus on driving phone traffic […]
When I buy something I expect it to satisfy whatever legal requirements relate to it. What is more, I expect the product supplier to (a) know what those requirements are and (b) make sure they are met before they deliver the product. However, many website developers’ own websites break UK and EU laws, leaving them […]
forum.advokateg.ru shopping.ilovevitaly.com darodar co.lumbIt’s getting quite boring dealing with all the false stats appearing in my Google Analytics accounts. It’s time for a solution to stop all this referral spam – and here it is courtesy of eGenie.Why are forum.advokateg.ru shopping.ilovevitaly.com, darodar, co.lumb appearing in my Google Analytics?The spammers are using your Google Analytics code […]
“What should I possibly have to tell you, oh venerable one? Perhaps that you’re searching far too much? That in all that searching, you don’t find the time for finding?” ― Hermann Hesse, Siddhartha Google Analytics provides the wonderful ability to record the search terms that people use on your website. Think for a moment […]
Steal a march on competitorsChances are, not many of your local competitors are using Google AdWords. This gives you a great opportunity to steal a march on them and dominate the local market.Compete with the big-boysIt can be almost impossible to compete against large established companies through SEO alone. Why would Google place your little […]
The spammers strike again.What this is & how to get rid of it.Interest piqued by an increase in web traffic on our own & clients sites originating in Russia (Moscow / Samara) I decided to dig a little further and was not surprised to find yet another spammer corrupting the veracity of our analytics data.
Selling your product online shouldn’t be so hard, yet we repeatedly come up against the same problems over & over again when advising our clients on how best to optimise for sales.This great infographic illustrates some of the common pitfalls that are preventing your site from operating at maximum conversion rates. And yes, they are […]
Optimise your landing pages.And boost those conversion rates! A landing page is the first page a visitor sees when arriving at your site, and we know what they say about first impressions. Now if you are not familiar with the topic, it’s not always the home page that the visitor comes to first, so it’s […]
Using Pay Per Click advertising such as Google AdWords or Bing Ads is a great way to bring to your website a substantial volume of traffic with high commercial intent. And the effect is instant too.
The days of Googling are nearly over. So what will we be doing instead?I recently had the pleasure of attending the Bing Search Summit at Microsoft HQ London. Though the Bing Yahoo network lags behind Google 7 to 3 of total internet search queries the atmosphere was strangely upbeat and forward looking.“We’re in an unusual […]
As you may know, Google constantly changes how it decides who to put at the top of the rankings in a constant effort to improve the quality of search. The current round of releases are codenamed Panda and, you’ve guessed it, a new one has just come out.Panda 4.1 is specifically aimed at “low quality […]
We all own a phone, right? And if you’re anything like me the big debate each time you go to buy a phone is Android or Iphone. However, have you ever stopped to think how much time you spend browsing the web and using apps on your phone or tablet: “Mobile traffic represents 15% of […]
The new addition to the Google Analytics reporting suite, Benchmarking, is a tool for people who want to know how well their site stacks up against the competition. It’s for people who want to expand their business & realise the importance of a strong web presence. Why? Well, not only does this new report show […]
Google have begun rolling out a new AdWords extension – the Callout. The Callout allows advertisers to highlight and promote company, or even product USPs in a similar way to the existing Site-Link extensions, but without the link. This allows the advertiser to display key features of their product that may trigger the emotional response […]
Worried about your mobile conversion rates? Why you shouldn’t necessarily panic…… and why you should!
Analytic Evidence Reviewing our clients account, I noticed a disturbing similarity. Mobile conversions are virtually zero. These examples from a lead generation website and an ecommerce website highlight the difference between Desktop, Tablet and Mobile users. Seeing this, my first instinct was panic. We were clearly losing sales from mobile visitors – so what was […]