Getting excited about Google AdWords Ad Variations

Why we are getting excited about Google AdWords Ad Variations! ‘Test and Measure’ is eGenie’s mantra. So it comes as no surprise that, whenever Google releases a new update giving us the ability to test and measure, we get excited. Ad Variations are no exception. You can see more ways we test and measure here. Every […]

Using Facebook Post Promotions to Make Profit

Using Facebook Post Promotions to Make Profit You regularly write a blog, or have a blog written, for your website. You regularly promote new blog material via email and social media campaigns, particularly using Facebook. Sound familiar? Here at eGenie, we have started a new blog (along with accompanying campaigns) for one of our clients – Ambassador Marquees. […]

Which Organisations Are Looking At Your Website?

Lead Forensics sell a tool that will get you LinkedIn profiles of people that have visited your website and provide integration into your Customer Relationship Management database (CRM).That can be great for some B2B companies, however, it comes at a price and few people realise they can do it for nothing (OK, other than time, […]

Visitors: Interests and New or Returning

Knowing as much as your can about your website visitors can help when optimising your website. What are your visitors more interested in and are they new or returning visitors? Do new visitors have a different behaviour to a returning visitor?When someone visits your website, the website asks their computer if they have a ‘cookie’ […]

Does Your Site Need To Be Mobile?

Everything has gone mobile. Everyday the majority of people use mobiles, whether it is making phone calls, texting, going on social media or searching on the internet. Yes, people are now using their smart phones/tablets more and more to search for services and products. This means this is where advertisers need to target their campaigns. 

Search Engine Optimisation Queries For your business site, whatever the nature, you will want to SEO it! For those that don’t know, Search Engine Optimisation is the means of getting the appropriate online users to your site through varied means. No doubt, like eGenie, you probably receive thousands of spam emails from wherever, offering SEO for your business […]

Social Media Optimisation Will Never Be The Same

What’s That You Say?Social Media optimisation has taken a turn for the worse; for businesses anyway. Facebook owners have decided to drastically cut their content by publishers, brands and business. This is to prioritise posts made for socialising by friends and family. Facebook bosses are worried about the recent growth in companies publicising on social […]

Tracking campaign effectiveness in Google Analytics

Tracking campaign effectiveness in Google Analytics You send out a Tweet or a newsletter and you may know the number of clickthroughs to your website. But what do those visitors do when they got there?  Did they read the blog article and then bounce straight off, or did they explore further and, if you’re lucky, […]

Using Google Analytics To Measure Adwords Campaigns Google Analytics is a hugely helpful resource as is Adwords and eGenie stand by that; there is a whole load of information you can get from Google Analytics and Adwords. We’d suggest using these invaluable platforms, as the information obtained from them is highly provable and that’s why we like it!Looking at Google Analytics, […]

eGenie Office: Nicely Serviced!

The eGenie office has had its own magic touch this week with an attractive new door window display for us!eGenie realised that every other business near us had their own poster or work in the window of their offices, but having only moved into our new office a short time ago, we didn’t have any […]

SEO: Importance Of Readability

SEO, of course, is hugely important if you want people of the big wide world to read your stuff! Your content can be SEO’d to the max, but if it’s unreadable twaddle; chances are, it will do you no favours. Valuable time would be wasted and you could have lost a potential customer.Not everyone is […]

Google Analytics: “Referrers” Referrers are a useful source in discovering where your online traffic is coming from and where you are being featured around the web! In the latest video from eGenie, we look at a music business as an example of how you can use referrer data with Google Analytics to your advantage.  The site in […]

The Power of Call to Action: eGenie’s tips for Text Ads!

Text AdsWe all know Text Ads can be a powerful thing; as can the words written in them! Call to Actions are there to motivate prospects to click through to a website or landing page and that sounds simple enough… but you don’t want the wrong person to click through; it’s a real help in […]

“How Are Your Visitors Finding You”? With Google Analytics Google Analytics can be a powerful tool right? Well, we all have two common problems with websites:Not enough people are visiting them.Ones that do, don’t become customers.It’s true. It’s a shame, but true.This video by eGenie, explains how you can see what users are looking at, what is working and what is not by […]

Google Right Hand Side Ads

Goodbye to Googles right-hand side ads!Google have recently got shot of the right hand side ads on desktop searches. Instead they now display 4 PPC ads at the top of the page and 3 at the bottom, to what is being called ‘Highly Commercial Queries’.

Call Only Ads: Why You Need Them!

Point 1: Everybody uses their phones these days; on buses, while cooking, a cheeky text under the desk in the office. It’s undeniably there. Everywhere. Point 2: Everybody has to shop; whether leisurely or not. We all have to do it. Like or lump it.You put these two things together; you get shopping online and […]

eGenie and G-Cloud

We are proud to announce that eGenie is now part of “G-Cloud 7” (through our parent company eLignum), having successfully completed the tendering process to deliver Google Analytics and Google Tag Manager implementation and training. G-Cloud 7 is part of the UK Government’s Digital Marketplace procurement framework, and only certified suppliers who meet the very […]

search engine optimisation

Top 4 Free SEO Tools

Tags: SEO, Search Engine Optimisation, eGenie You always hear the phrase ‘SEO’. You always get told you must do ‘SEO’.But why?And more importantly… How?

Facebook Is Open For Businesses

Founded by Mark Zuckerberg in February 2004, Facebook is the largest public social media platform on the planet, with over a billion monthly users and eleven thousand employees to its name. This makes it a perfect place, not only to post ugly selfies, deliberately ambiguous statuses (you know, the one’s where you ask if they’re […]