Check Your Landing Pages
Optimise your landing pages.
And boost those conversion rates!
A landing page is the first page a visitor sees when arriving at your site, and we know what they say about first impressions. Now if you are not familiar with the topic, it’s not always the home page that the visitor comes to first, so it’s important to optimise all pages where visitors could be arriving.
For instance, if you are running a Pay Per Click campaign, you will be directing visitors to a relevant page about the product or service they are interested in. Similarly with email campaigns and organic search results. These are your landing pages, and they need to make an impact, fast, if you are to clinch that conversion.
Here’s a quick and simple checklist to help you optimise your landing pages and bump up conversion rates.