Separating The Wheat From The (Semalt) Chaff
Using filters in Google Analytics
If your nicely sieved reports have recently been plagued, as ours have, by Semalt.com, I’m sure you’ll be feeling frustrated and angry. Maybe you hadn’t even noticed, in which case you’ll be disappointed that the traffic increases you’ve been enjoying are not legit. Either way, you’ll want to remove this interloper as soon as possible and get back to reporting nice unsullied data.
So what’s Semalt, and what’s the problem?
And if you’ve never used filters before, don’t worry here’s a step by step guide to removing the Semalt traffic. Note: this filter excludes Semalt.com but you could easily adapt it to filter other unwanted traffic such as internal employees.
Don’t risk your data – create a new View.
The first thing you need to do is create a new View. This is important because once a filter has been applied to a View the data cannot be unfiltered. For this reason it is recommended that you keep one unfiltered View that contains all of your data.
Creating new Filters
Once you have created a View that you are happy to filter, click Filters in the Admin section of Google Analytics.
Click to add a new filter.
Configure the filter
Finally, tell Google what you want to keep and what you want to get rid of. In this case we want to filter out (exclude) anything with the referral path of /crawler.php – this is the Semalt crawler.
And that’s it. Your new View will report traffic minus Semalt so you can relax knowing you are reporting uninflated traffic.
Have you been affected by Semalt.com or do you have any questions? Please leave a comment below….