Help your visitors find what they are looking for with Google Analytics Onsite Search Report!
“What should I possibly have to tell you, oh venerable one? Perhaps that you're searching far too much? That in all that searching, you don't find the time for finding?”
― Hermann Hesse, Siddhartha
Google Analytics provides the wonderful ability to record the search terms that people use on your website. Think for a moment how useful this is. It allows you to understand:
- What your visitors actually want
- What they can’t easily find
From this information you should be able to improve navigation to popular content, maybe by adding a nice clear link from your home page.
But better still, you can find search terms that people key in that return no results. Again, take a moment to understand what this does for you. This allows you to see content or products that you don’t have. You can quickly respond to the market and add them to your site capitalising on the trend.
Here’s an example. Imagine you are on online retailer selling specialist bakery products. Last night on The Great British Bake Off a wonderful rolling-pin was used – today everyone wants that rolling-pin. You check your report and see that customers are searching your site for it, but you don’t supply it. You quickly source the rolling-pin and upload the details on your site. Sales go through the roof and you are very happy!
Great, where’s that report? Unfortunately this report does not come as standard out-the-box with Google Analytics, but I’ve created it you can download it here from Google Solutions Gallery.
Search Results Not Found
Enjoy! And if you need any help with onsite searches, feel free to contact us!
See my other blog on how to set up and trouble shoot on-site search.
Note: The report I have created works by filtering out queries that return results. In my case this is when the page title does not = search.
For your site this will most likely be different. You will have to find the best method of filtering your results. For instance, maybe the URLs are different, use this to filter out search results or filter in non-results.