Website Not Working? Some Tips How To Increase Online Customers, Sales & Profit!

website optimisation

Website Not Working? Some Tips How To Increase Online Customers, Sales & Profit!

Increase Visitor Numbers

Search Appearance
Check how your site looks in search appearance. You should have a compelling meta description. Including site links will increase visibility and help customers find the site area they need.

SEO
You can’t afford to ignore SEO. Make sure the text on your site is relevant, original and includes the keywords people would use to find your product. Don’t forget the onsite basics; include image alt tags, headings etc.

AdWords
An effective way to see immediate results is to use Google AdWords and Product Listings (Google Shopping). Using this means you can get all the customers you need today, so long as you are willing to invest.

Optimise Landing Page

Call To Action
Be sure to include a bright visible Call-to-Action on your landing page. Let the customer be in no doubt as to the next step.
Credibility
Online visitors need reassurance. Demonstrate your credibility with customer review, secure shopping logos, etc

  • Simplify
  • Relevance

Optimise Conversion Funnel

  • Track & measure funnel
  • Reduce number of steps
  • Reduce friction

Steven Drummond

Web Analytics & Optimisation
"I love solving the technical & marketing challenges that help our customers win more customers."